What does your learning campaign look like? - Webinar wrap-up

What does your learning campaign look like? – webinar wrap-up

Last week two of our senior experts sat down with the Learning and Skills Group to discuss how learning campaigns are becoming an integral part of the learning blend.

The webinar presented new ideas for how spaced learning campaigns engage learners to deliver lasting behaviour change.

Online reaction to the busy online session was overwhelmingly positive –

The webinar’s theme was chosen on our current understanding that, as L&D content becomes better and better, it comes ever-closer to competing with the giants of the digital attention economy. To stand out, learning and development have to deliver effective learning solutions using formats that cut through.

We need to adapt the tried, tested and true methods of marketing, comms, PR and advertising to our own needs.

Our webinar presenters Olivia Lory Kay and Lara Gobbi come from diverse backgrounds in the digital communications sectors. Their combined experience uniquely qualifies them to explore several recent projects where we joined up the journey with our clients. The case studies represent numerous successes from engagement to enablement, with campaigns for clients from various sectors and industries, and a mix of speeds, scales, budgets, and learning needs.

Drawing on original insights and research into behaviour change management and metrics, the fully-referenced presentation is available below. It offers schematics and suggestions for how to plan, execute and measure your own learning campaigns, starting today.

Enter your details below and we’ll email you a link to the fully referenced and annotated presentation deck…

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The Learning and Skills Group’s webinars, hosted by Donald Taylor, regularly highlight the best thinking in learning and development. With an extensive archive and regular updates, including many from Brightwave’s team of experts, covering topics from emotion and immersion to interactive storytelling and solution design, they are a must-see resource for any serious L&D professional.



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